Sybill.ai

Credits and conversion

Launching a new pricing and gating structure aimed at growth.

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Role

Product Designer

Client

Sybill

Year

2026

Overview

Sybill Credits involved designing a new pricing and gating structure for Sybill's AI-powered sales platform. The system needed to balance monetization goals with user experience to drive sustainable growth.

Key screens

Billing Center — plan overview, usage stats, and plan comparison

Choose plan modal — Pro vs Business with yearly or monthly billing

Manage Plan modal — billing period, seats, and order summary

Challenge

The existing pricing model was creating friction for new users and limiting expansion revenue. The team needed a credits-based system that felt fair, transparent, and encouraged deeper product adoption.

Solution

I designed a credits-based pricing architecture with clear usage indicators, smart gating moments, and upgrade paths that felt natural rather than forced. Extensive A/B testing validated each decision point.

Result

The new pricing structure significantly improved conversion rates and reduced churn, creating a more predictable revenue model while maintaining a positive user experience throughout the product.

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Credits and conversion

Hello, Noah

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