Credits and conversion

Overview

Sybill Credits involved designing a new pricing and gating structure for Sybill's AI-powered sales platform. The system needed to balance monetization goals with user experience to drive sustainable growth.

Key screens

Challenge

The existing pricing model was creating friction for new users and limiting expansion revenue. The team needed a credits-based system that felt fair, transparent, and encouraged deeper product adoption.

Solution

I designed a credits-based pricing architecture with clear usage indicators, smart gating moments, and upgrade paths that felt natural rather than forced. Extensive A/B testing validated each decision point.

Result

The new pricing structure significantly improved conversion rates and reduced churn, creating a more predictable revenue model while maintaining a positive user experience throughout the product.